About Us

Our Mission

We aim to make high-quality diamond jewelry affordable for you, which is possible with Lab-grown diamonds. Our customers notice the huge difference in the quality of diamonds between what they have purchased by far from other jewelers and what they purchase from us and they are very happy about it, this is our strength and gives us the courage to keep up the good work. Apart from our classy and trendy diamond jewelry, we also offer moissanite and gemstone jewelry. Moissanite is a gemstone of its stature. Our jewelry collection is designed to take your everyday jewelry-wearing experience to another level. 

We Belong To India:

With India being one of the finest hubs of pieces of jewelry backed up by excellent engineering, rich quality, and wide variety in collections, we take pleasure in carrying on the legacy of Indian jewelry and gemstones. We are a brand for quality, intricate craftsmanship, flawless finishing, and extensive collection at our disposal. But, be it the rich traditional jewelry or the finest modern collections, PLRL Jewelers and Daughters are specialized in catering to the style and designs spanning generations. As a result, our teams procure quality-assured gemstones and metals to craft them into the most authentic and culturally-rich jewelry pieces. We have grown with a name for creativity and trust and stand firm with our plethora of styles and uniqueness, design, and dedication. As a result, PLRL remains a trusted name for Indian cultural heritage when it comes to jewelry.

Our Specialty:

Each design is crafted carefully by our expert jewelry designers with state-of-art technology. Every jewelry piece offered by us is made-to-order. Each gemstone is hand-picked by us as it has to match 23 parameters before making it to your jewelry piece and is then handcrafted by our expert artisans. Once your jewelry is ready we get it appraised from the Gemological and Jewellery Institute, New Delhi which is the epitome of expertise in the jewelry industry. After this, we hand over your bundle of joy to our delivery partners who ensure safe delivery at your doorstep. Thus, we ensure that we are your best bet when it comes to purchasing jewelry online.

Our Credibility and Accolades-

  1. Hallmark licenses for Gold and Silver Jewelry.
  2. International Gemological Institute (IGI) reports every diamond that goes into your jewelry.
  3. Jewelry appraisal certificate from Gemological and Jewellery Institute (GJI), New Delhi.
  4. GRA Certificate for Moissanite with Paper report.
  5. Women’s Jewelry Association (WJA) Membership.

Why Lab-grown diamonds:

Most of us are aware of the destruction that is caused by the process of diamond mining. We do not have an alternate place to live other than this planet so it is better we do our bit for the environment and embrace lab-grown diamonds in place of natural diamonds. Choosing lab-grown diamonds over natural diamonds has additional benefits, which you may read here.

Why Moissanite: 

We can always say Moissanite vs. Diamond but it is one gemstone in its own right and deserves a place in your wardrobe. There is a growing trend of moissanite engagement rings and other jewelry pieces as well. You may read more about Moissanite gemstones. Moissanite is not Cubic Zirconia. It is 100% better than Cubic Zirconia in terms of durability and appearance. It is a better option for bridal necklaces and bracelets where diamond necklaces and bracelets tend to be on a higher side, moissanite is rather pocket-friendly, and also it has better brilliance than a diamond.

How does the return guarantee apply to the diamond jewelry:

30-day money-back guarantee applies on all the diamond jewelry you purchased from us. If you are not satisfied with the quality of our product you can return it within 30 days of delivery with a 100% refund, no questions asked.

Hello From Proprietor



Jewelry made from high-quality (H color, VVS1 clarity, and above) Lab-grown diamonds can be bought at almost the same price as Jewelry made from low-quality (IJ color, SI clarity) natural diamonds. That is why we have introduced a range of high-quality jewelry made from lab-grown diamonds. It is said that quality comes at a price, but in our case, this is not true. We offer diamond jewelry and moissanite jewelry at very reasonable prices to our customers across the globe. You don’t have to burn a hole in your pocket to buy jewelry that you can purchase at a reasonable price.” “Why do we offer Moissanite Jewelry besides Diamond Jewelry?”, simply for reason that Moissanite Jewelry is as durable, if not more durable than diamond jewelry, and many of our customers sometimes prefer Moissanite over Diamond Jewelry due to its fire and brilliance. Also, moissanite jewelry-heirloom-designer pieces are something you may cherish for life.


Priya Khetarpal
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